The client needed a communication strategy for the company. They only had a WEBSITE in mind, but we talked them into capitalizing on social media channels as well. The website, social medial and office stationery were all designed reflecting and tying down into one single identical look.
We live in a world where countries are trying to become the same in terms of infrastructure and quality of life. However, national objectives, including a universal core agenda to promote travel/tourism among others, are best achieved through differentiation. Countries and companies need to take a critical look at themselves and ask: “Why should companies invest here or tourists come here, rather than go to other countries for investment in tourism and tours at large?” Once we shared the belief with the client, attention to that detail was given in every single step that was taken in building this website. Hope you share our appreciation for it too.