The designs were built from a formal brief that outlined the vision for each initiative. The success Cards and Gift Box designs were crafted to create a strong sense of place. Multiple design concepts were presented for consideration to the UNRA Senior team before a preffered direction was chosen and further developed.
The UNRA team expressed a desire for minimum brand interaction with the final content leading to a clean and corporate outcome.
The design outcome was highly distinctive within the category representing a clear and methodical journey taken by UNRA.