The brand development process was undertaken at the request of the client. Kweli Designs was appointed to lead the project. The main goals were to create a brand identity that was both unique and extraordinary, and to manage all strategic pre- and post-launch marketing activities. This included creating marketing, communication, packaging, retail, and experiential strategies.
Our first step was to define the market position that would provide a competitive advantage for the brand. We then worked to capture the brand’s spirit, personality, and character.
Joyce Blossom, congratulations on your business success, which, I believe, is in part due to embracing the new normal and aligning your brand vision with designs that showcase your company's identity. I am impressed with your new logo and business collateral, marketing and communications designs, and product packaging. I am confident that this work will result in boosted sales. You have a distinctive point of view, which helps define your purpose and allows you to connect wholeheartedly with your community, stakeholders, and customers. Well done!
