Arcad's brand development demanded innovation, as the targeted consumer is increasingly both time-poor and sophisticated, with expectations for design that include a high standard of quality and aesthetic appeal. There is also increasing demand for brand authenticity, in that brands must clearly demonstrate their values and mission.
To meet the challenges, we devised and implemented a meaningful brand expression and experience that celebrates and clearly defines Arcad’s unique purpose while inspiring and connecting with target audiences.
Our strategy addressed Arcad's unique purpose in a comprehensive and inspiring way, and we also helped them define this purpose. By communicating authenticity, mission, and values, we helped elevate Arcad's image to stand out to stakeholders.
Kweli Designs Limited provided full-service creative solutions, from brand development to print, digital, and spatial design. We deployed a team of cross-disciplinary designers and thinkers who focus on conceptual solutions and bring them to life in refined and exciting ways. Our strength in different media allows for integrated executions.
