Ark City Bread's ambitious goal as a company is to meet the ever-changing needs of the marketplace and make a positive impact on the lives of consumers.
While customer and employee feedback and experiences provide a source of positive feedback and excitement, there is still a lot of work to do to build and align brand identity. This requires significant participation from management and a dedicated team to manage and coordinate brand assets, systems, processes, and priorities.
At Kweli, we set out to create a comprehensive transformation project to increase productivity, laser focus on the new brand purpose, then help develop clear, scalable brand ideas and messages.
Our approach has been to define the authentic foundations of Ark City Bread and uncover its latent potential. By co-creating with Ark City Bread to build an authentic, data-driven, and highly impactful brand identity and positioning, we can ensure fidelity and a sense of reality in decision-making.
Kweli designs has used its expertise to translate Ark City Bread's various elements into a set of brand tools and strategic resources that can be flexibly and consistently implemented to deliver optimal results. Our approach aims to create a framework of strategies, recommendations, and guidelines that will equip Ark City Bread to effectively manage and support its reputation-building initiatives.
