Ark City Bread’s ambition as an company is to meet changing market drivers and positively impact on people’s lives.
While customer and employee experience and insights can spark excitement and positive feedback, it does not bring the company any closer to executing a cohesive and focussed message internally or externally. This requires significant management participation and a dedicated team to manage and align the complex web of interdependent activities, brand assets, systems, processes and priorities.
Kweli set out to establish a transformation project to help with increased productivity, laser focus on the new brand purpose, then shape and prepare brand message clarity and a scalable brand idea.
Our approach was to define Ark City Bread’s authentic foundations and unlock their latent Power.
We co-created with Ark City Bread to establish an authentic, fact base, and deeply meaningful Brand Idea and Brand Positioning.
The result of establishing a clearly memorable definition of the brand from within the company ensures fidelity and a sense of truth to decision-making.
Kweli designs translated the different parts of the company into a set of brand tools and strategic resources that can be executed consistently and flexibly. Ultimately the approach is to shape the strategic framework, recommendations and directions to provide Ark City Bread with the readiness and ability to manage reputation building programs.
