Kweli designs were appointed to help create a unique and extraordinary brand identity while directing all strategic pre and post launch marketing, communication, packaging, retail and experiential activities. Our starting point was identifying where and how the brand needed to be positioned in order to gain a competitive advantage. We then set about capturing the spirit, personality and character of the brand.
We created the logo and business collateral, marketing and communications designs, design and product packaging required to align the business vision while increasing sales for the Joyce blossom brand. For brands to thrive in the new normal, they need a distinctive point of view to help define their purpose so they connect wholeheartedly with their community, stakeholders and customers.”
